Check out our Compot 2019 schedule
International experts in community management share their vision and hold panel discussions on various topics in a broad range of business fields.
Two tracks cover all the blocks of Community Canvas: Identity, Experience and Structure.
Sept.
13-14
Workshop on Community Canvas.
Learn how to apply the framework to your community and earn nationally recognized advanced professional certification.
Sept.
16
The program is based on the international management framework 'Community Canvas', covering all the aspects of the community life.
September, 13
Schedule
9:00 - 10:00 — Check-in

10:00 - 11:00 — Opening remarks
Anna Gaan: Review of strategies and trends for community development
Client community
Employee community
Community creation purposes
11:00-11:30
How client communities change the world for the best
Olga Volodina, Developer Group «City-XXI century», Head of social town planning design concept Minipolis
11:30 -12:00
Partner community as a benefit for your business goals
Vera Solomatina, SAP, Head of HR Dpt.
Community creation purposes
11:00-11:30
The way your business goals benefit from the employee community
Svetlana Ivchenko, Nornickel, Head of Social Policy Dpt.
11:30-12:00
The way a corporate community changes the lives of its members for the best
Nina Utkina, tutu.ru
12:00-12:30
Coffee-break. Networking!
Whom we unite
12:30-13:00
Community sociology: mechanics of solidarity and trust
Victir Vakhshtain, Moscow School of Social and Economic Sciences, Dean of Social Sciences Faculty
13:00-13:30
The core of a community. The difference between the core and the rest. Methods of evaluation and management.
Tatyana Taran, EdMarket, Head of Marketing Dpt.
13:30-14:00
A concept of identity in communities of alumni
Alexandra Chernikova, business partner The Moscow School of Management SKOLKOVO
Whom we unite
12:30-13:00
How corporate communities work
Anna Nesmeeva, Internal communicators community, Founder
13:00-13:30
How to build a personal strategy with the help of a community
Anton Bulanov, independent expert in building personal strategies, Ex-Head of Marketing and PR «Invitro»
13:30-14:00
About communities that self-organize inside of corporations
Maria Panferova, Qiwi, Chairman of the company
14:00-15:00
Lunch
Things that unite people
15:00-15:30
Panel discussion:
Should we build a community around an event?
Artem Milakov (Strategium Conference), Mikhail Klimanov ('We' agency, Russian Teambuilding Provider Association, National Event Managers Association), Alexandra Kalacheva (People need people), Andrew Veber (International Day of Happiness Russia)
15:30-16:00
Collaborating with opinion leaders and business ambassadors
16:00-16:30
The way values get defined inside of a community. Experience of the VK Testers community
Maria Zakharova, VK Testers, Community Manager
Things that unite people
15:00-15:30
How communities can solve production problems
Natalya Poppel, 'Severstal', Head of Corporate Social Responsibility and Brand Management
15:30-16:00
How to buy specialists through communities
Alexander Malyshev, Software Developers Community Russian Hackers, Founder
16:00-16:30
A case study of an unusual corporate community
Elena Popova, Restart Brothers, Ambassador
16:30-17:00
Coffee-break. Networking!
Community branding
17:00-17:30
Pros and cons of paid membership communities
Bulad Subanov, BULAD &Co, Founder
17:30-18:00
Which language should you speak with your audience?
Panel discussion moderated by Mikhail Malykhin ('Kommersant. Money' Newspaper, Executive Editor)
18:00-18:30
How to turn all your clients into brand advocates and evangelists
Community branding
17:00-17:30
Identity design: How a community expresses itself
Panel discussion
17:30-18:00
How to build a community of your employees. 5 facts on non-toxic teambuilding
Klimanov Mikhail, Agency of Brave Decisions 'We', Chairman Partner, Russian Teambuilding Provider Association, National Event Managers Association
18:00-18:30
Developing your HR-brand through a corporate community
Ekaterina Gracheva, Alfa-Bank, Head of Employer Brand Development Dpt.
18:30-20:00
Networking
September, 14
Schedule
9:30-10:30 — Check-in
Shared experience. Creating values of the community
Structure. Community stability
An entry point and an exit point in communities
10:30–11:00
Onboarding and first steps in a community
Maria Avramenko, SkyEng, Head of Event-Management Dpt.
11:00 -11:30
Engagement and activation of inactive members
Panel discussion: Pavel Annenkov (Uptrend, Trinova, Florista, Lostroom, Novatika), Alexey Fyodorov (BBI и BBI Club), Alexander Pak (Entrepreneur Club 'Transformator')
11:30-12:00
What should I do when people quit? Saving a community and brand reputation
Panel discussion: Pavel Annenkov (Uptrend, Trinova, Florista, Lostroom, Novatika), Alexey Fyodorov (BBI и BBI Club), Alexander Pak (Entrepreneur Club 'Transformator')
Community management
10:30–11:00
Technological solutions for community management
Pavel Vertiporokh, Compot Communication Spot, Founder
11:00-11:30
Managing interaction with opinion leaders
Kirill Pyzhov, Chief Marketing Officer Mamsy и COO Perfluence Agency
11:30-12:00
10 steps to a successful professional community
Yrysbek Tashbaev, The Council of Logistics Professionals, Chief Executive Officer
12:00-12:30
Coffee break. Networking!
Shared experience of community members
12:30-13:00
Gamification
Evgenia Lyubko, Gamificated Personnel Management System Pryaniky.com, Founder and Managing Partner.
HR-gamificator, entrepreneur, Forbes columnist.
13:00-13:30
Community rhythm: How recurrent events help communities grow and develop
Elena Lange, «Diasoft», Head of Marketing Dpt.
13:30-14:00
How rituals and traditions deepen the bonds among members
Ilya Stepanov, The Russian Federation Council
Financing and monetization of community
12:30-13:00
Motivating members to financially support their community. Case studies of crowdfunding projects
Vasilina Drogichinskaya, Planeta.ru, Chief Business Development Officer
13:00-13:30
How to monetize client communities and clubs
Irina Ratina, Р Russian Retail Experts Association , Vice President
13:30-14:00
Which instruments can help corporation build a district community
Ekaterina Zatuliveter, Altourism, Founder
14:00-15:00
Lunch
Role distribution and creating of rules
15:00-15:30
Community etiquette: Formal and informal rules
Kirill Krasnov, CEO CLUB RUSSIA, Chief Executive Officer
15:30-16:00
Roles and responsibilities of members that are essential for a community
Alyona Myakina, Club 500, Chief Product Officer
16:00-16:30
Community conflictology: A guidebook for solving problems
Communication channels for communities
15:00-15:30
Social media as the most effective communication channel
Igor Malinin, co-Founder of the digital-agency FOLLOW UP and The Business Pill Studio
15:30-16:00
Communication security in internal and external channels
Vladimir Rubanov, "Rosplatform" Chief Executive Officer, Board Member of Russian Cinematography and Television Producers Association, Software Developers Association 'Home Production', RusSoft
16:00-16:30
Offline grounds as a community basement
Coworking Spaces Network Deworkacy
16:30-17:00
Coffee break. Networking!
Content for a community
17:00-17:30
How to promote business and community using User Generated Content
Yana Bubnova, Communication Agency «Kabarga», Founder
17:30-18:00
Creating content for adults only. 18+
Roman Volkov, XHamster, Head of Marketing Dpt.
18:00-18:30
Common mistakes in creating content
Maxim Kashulinskiy, Russian journalist, Publisher, Editor-in-Chief at Slon.ru Republic
Organization of community management
17:00-17:30
Teal organisation principles for a corporate community management
Valeriy Razgulyaev, Senior Executive Officer «VkusVill» and «Izbyonka»
17:30-18:00
Creating a unique corporate reward system
Dmitry Melnikov, Mail.Ru Group
18:00-18:30
Community management: review of the Community Canvas framework
18:30-20:00
Networking!
September, 16
Schedule

Compot Workshop Day
10:30-11:00
Check-in, morning coffee
11:00-12:00
Introductory lecture on the Community Canvas framework
Experts will tell you why you need to start using this framework asap and which problems it will solve for you
Darya Steel and Evgeniy Reznitskiy
12:00-13:00
Work with the framework
Together with experts you will analyze internal and external purposes of YOUR community; motivation for its members to participate; and the way your brand expresses its values to the world.
Attendees work in groups of 4-6 persons guided by experts:
Anna Gaan, Darya Steel, Fedor Skuratov, Evgeniy Reznitskiy, Asya Repreva, etc.
13:00-14:00
Lunch
14:00-16:30
Work with the framework
Together with experts you will define the entry and exit points of YOUR community; roles of its members; their interaction mechanisms; rules; and extract values of the community as its members see them through the rituals and traditions.
Attendees work in groups of 4-6 persons guided by experts:
Anna Gaan, Darya Steel, Fedor Skuratov, Evgeniy Reznitskiy, Asya Repreva, etc.
16:30-17:00
Coffee break
17:00-19:00
Work with the framework
Experts will help you choose the management method that will provide stability of your community in the long run.
Attendees work in groups of 4-6 persons guided by experts:
Anna Gaan, Darya Steel, Fedor Skuratov, Evgeniy Reznitskiy, Asya Repreva, etc.